6 Things Beauty Industry Newbies Need to Know
Newbies who join the beauty industry may find themselves in a situation where they feel overwhelmed. The beauty industry can be harsh at first, and it is easy to break if you fail to adapt to it.
Coming in prepared and setting realistic expectations would be a good approach. Create a plan for how you will transition from a newcomer to an established beautician and slowly work towards that goal.
Obstacles will come, but overcoming them will feel like you are making actual progress. And it also helps when you can prepare in advance and create a solid strategy.
Below, you will find six things that you should do after entering the beauty industry. Incorporate these tips into your routine and increase the odds of success.
If you are entering the beauty industry right now, you are probably young and should be tech-savvy. In that case, why not take advantage of the fact and use a booking app to accommodate clients?
Watalook, which is often considered the best booking app for nail techs, makeup artists, hair stylists, and other beauticians, is beneficial to both you and your clients.
You can use the app to create a profile and share the link with clients so that they can book appointments and receive reminders.
While coming in person or making a phone call are still popular methods to book an appointment in a beauty salon, there is a demographic that would appreciate the simplicity of using a service like Watalook.
Develop Technical Skills
Technical skills are expected, and your experience will increase with work. However, you should still look to improve outside of working hours when possible. Otherwise, you will fall behind beauticians who take the extra mile to establish themselves as some of the best in the industry.
If there is an opportunity to attend a course, you should take it. A course may be expensive, especially if it is hosted by some of the biggest beauticians, but think of it as an investment in your future.
Keep Up With the Trends
Keeping up with the trends is another important aspect to consider as someone who is new to the beauty industry. Other newcomers and already established beauticians are well aware of how important it is to follow new hairstyles, beauty products, tools, and other industry-related aspects so that they do not fall out of favor with the customers.
Of course, since there are so many different trends, you should not expect to cover them all. That would be more or less impossible due to a lack of time and other resources. No, instead, focus on those trends that are relevant to your work.
Treat Customers as Individuals
Treating customers as individuals can be challenging, particularly when you have different customer types to consider.
Nevertheless, showing each customer attention and making them feel welcome will improve your standing as a beautician. If customers are happy, they will share the positive experience with their friends and family, and that leads to more potential clients in the future.
Coming up with something universally liked is difficult, but you should still take note of what your customers are like and consider how you can improve their stay.
Perhaps they spend a lot of time on their smartphone while waiting for the appointment, and providing free Wi-Fi would be a good idea? Or maybe they like to read and would appreciate a waiting room that has no distractions, such as TV or a radio station?
The bottom line is that the more thought and effort you put into treating customers as individuals, the higher your chances of making it in the beauty industry.
Promote Yourself on Social Media
Similar to how you can take advantage of being tech-savvy to automate work processes, you can also utilize social media to your advantage. These days, it is not just young people who use social media, and it can be a perfect platform to advertise your talent as a beautician.
You could create a personal page or manage your salon’s profile on Instagram, Facebook, and other social media sites. Sharing beauty tips, video tutorials, and relevant industry news increases engagement and builds authority.
Running contests is also a popular marketing technique for social media marketing. You can offer coupons, exclusive discounts, or free procedures.
Social media presence helps, particularly when there is a lot of competition. Attracting new customers is difficult, and if Facebook and other SM platforms can help, you should use them.
Improve Interpersonal Skills
Interpersonal skills are another trait that comes with experience. Nourish it while you are working and interacting with the customers. It becomes easier when you get to know what each client is like.
Some will be the chatty type and often use the time spent in a salon as an excuse to socialize, whereas others are introverted and would rather avoid speaking unless it is necessary.