Everywhere we hear that beauty masters need Instagram or other social networks in order to attract more customers. Some business owners perceive social media as a panacea for lack of money, a magic pill. If the master starts blogging, then clients come immediately. However, this is where the difficulties begin.
What to publish?
Most often, clients see a page where there are many photos of nails, eyebrows, lips, eyelashes, but there is no important information. Or there may only be posts with congratulations for each holiday. Of course, this is not interesting to anyone. The authors of such accounts do not understand why they have to buy Instagram likes. They think they are making interesting content.
Nails are everywhere.
Many clients need to get their nails done before some important event or before a vacation. Naturally, Instagram is the easiest and most convenient way to find a master. If you enter “manicure + city” in the search, then you will receive hundreds of accounts and will be able to choose the one that suits you.
Nails-nails-nails. The phone number is written in the profile header. To call, you need to rewrite all the numbers (apparently on a piece of paper), and only then call. Sounds like the beginning of some nasty quest. In the actual one, we can see only the nails, and no information about the price, materials, how to get there, etc.
Suppose I rewrote my phone number, called to find out how much it costs, and all my other questions remain unanswered? The master is clearly busy (doing a manicure) and she has no time to talk to me for a long time. Now we can understand why such masters buy likes on Instagram.
We suggest looking at the account through the eyes of the client. To do this, you need to understand why he came to your page and go his way with him, answering all the questions he has on the way.
What to write in bio?
1. Name
This is the bold line below the avatar on your page. It is for this line that the search is carried out on Instagram. There you should write the occupation and the name or city (a matter of taste). Your Name is displayed in the client’s private messages. Therefore, it makes sense to write your name there so that the client communicates not with “Manicure, New York”, but with Jessica, who does the manicure. The city can be written in a special line for geolocation. It is very convenient to indicate even a point on the map.
2. Main picture
Everyone always talks about the importance of the main photo. However, we can still constantly see different funny pictures instead of a photograph of the master or his work. The main photo should be clear and contrasting so that the user immediately draws attention to it in the news feed.
If you are a master or a private specialist, then you can upload your photo. If you run a salon account, then its logo. If you have a lot of letters and small details in your logo, they won’t be visible. Especially in the comments.
3. Highlights.
This is exactly the place where you can answer all the client’s questions in advance, and give him all the necessary information about your services.
You can create several Highlights, for example, Price, Examples of Work, Customer reviews, How to get there, Working hours, Q&A.
4. Newsfeed
Choose from different angles and plans. Hands in the same position against the same background is too boring. It’s the same with the same type of eye photos with eyelashes and eyebrows. You can add photos of parts, materials, your photos, reports from masterclasses. Users want more variety. But you need to remember that you should not publish what is unnecessary. It should be clear from your account what kind of master you are and what you do.