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If you have a passion for fashion, and you want to share it with the world, starting an international fashion blog can be the perfect solution. A blog is a popular medium that allows you to create content, express yourself, and build relationships with like-minded people. It can be a useful tool for immersing yourself in the world of fashion.
However, blogging is a competitive business and you need to approach it seriously. Making yourself known won?t be easy, but it is very much possible if you do it right.
So, are you ready to get started? Here are the essential steps you need to take to become an international fashion blogger.
1. Choose Your Style and Niche
Having a unique blog style and the specific niche you focus on will help you attract the right audience. Fashion is a wide notion, so you require to narrow it down. If you don?t, your blog can be all over the place and you won?t be able to create personalized content. To retain an audience, you need to consistently provide relevant and tailored content?and choosing a niche and style will help you with that.
To define these two factors, you should ask yourself the following questions:
- What interests me the most in fashion?
- What type of content will I focus on?
- What is my style?
- Who will be my target audience?
Let?s take one of the most popular fashion blogs The Curvy Fashionista as an example. They focus on the latest trends in fashion, their style is modern, and their target audience is curvy women. With consistency in quality and tailored posts, they managed to reach an admirable success.
2. Pick a Catchy Name
You want your blog?s name to stand out and be memorable. It should also represent what you?ll write about. The moment someone comes across your blog, they should be able to decipher what you are all about. This can help you attract an audience even before they read your awesome posts.
Think about using techniques such as alliteration or rhyming. If you don?t know where to start, a blog name generator can pitch you some ideas. Your blog might turn into profitable fashion business, so you should have a great name alongside it. Once you?ve gotten that settled, purchase a domain name that corresponds to the name of your blog. Remember that branding demands consistency.
3. Set up an Attractive Website
Aesthetics play an important role in fashion. With that in mind, you need to make sure that your blog has an eye-catching design. There are a variety of tools that allow you to create your own blog for free. You can use WordPress, Wix, or Blogger. Take your time to design a blog layout that represents you, but also has a high-quality look. The following popular blogs can serve as an inspiration:
- The Blonde Salad
- We Wore What
- Wendy?s Lookbook
- Song of Style
4. Create Content in Advance
Consistent publishing, quality posts, and informative content are the pillars of a great fashion blog. If you want to manage it all, you should create content in advance. Rushing to write a post or adding useless information can lessen your blog?s quality.
What can help you stay consistent is using a content calendar. You can plan it all out and work on it in advance. A bird?s eye view of your ideas can help you develop a more strategic approach to content publishing.
5. Optimize Your Blog
Alongside marketing on social media, optimization is what will help you position yourself on the first pages of Google. The more visitors you have, the more money you?ll be making from GoogleAds and affiliate marketing.
Find quality sources on search engine optimization and apply those strategies to your blog. If your blog will be available in multiple languages, make sure that you optimize it for every available language. Let?s say that your blog will be available in Spanish as well. Work with a Spanish translator to collect tips on how you can make slight changes to the content to make it more suitable for your Spanish audience.
Regardless of how many fashion bloggers are out there, there?s always room for more quality content. Starting with your blog may be scary, but if you are dedicated and persistent, there?s nothing to fear. As long as you show passion and uniqueness, you will find your place in the digital world of fashion.
Eric Wyatt is a writer, editor, and blogger. Besides running his own successful blog, Eric helps other bloggers build their brands. In addition to blogging, his writing expertise includes copywriting and SEO writing.